Case Studies

Who are Tinto?

Tinto is a women’s healthcare app that supports women through every phase of motherhood.

 

What did they need?

The founders approached Purposeful Growth for help in developing their product and growth strategy.

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The objective

Tinto needed us to develop their product strategy in order to drive growth in members and revenue.

 

Key results

We developed a new product strategy that created unique data generated by measuring the wellbeing of users and using this to identify the key areas where a mother needs support. We supported the founders with developing their B2B GTM strategy and rolled out a Proof of Concept (POC). We also supported the business as it pivoted its revenue model towards a B2B growth and helped the founders with restructuring their business model amid a difficult fundraising environment. 

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Commercial model

Fees:  Fixed monthly retainer

Skin in the game:  none